Are your Mailchimp email campaigns ending up in your subscribers spam folder? Unfortunately this is a common issue and affects your open and click rates (and ultimately sales). Fortunately there are things that can be done to reduce the number of your emails that go to the spam folder.
In this downloadable checklist I’ve listed various things that have helped my Mailchimp clients improve their email marketing deliverability. Probably the most beneficial, however the most confusing (for some people), is getting your sending domain authenticated. All of these items will however help in getting more of your emails opened and clicked by your subscribers.
Even if your email marketing open rates are improving (see the video below for why the open rates are almost certainly incorrect 🙁 ) you can improve further. Most of the items on this guide/checklist are simple. They will however help your marketing results.